What an exciting conference this year! It is an interesting time in the publishing industry and the rifts between independent publishers and traditional publishers could not be more apparent. Add to this the common enemy of them both: Amazon. Tensions were high at the conference this year, opinions were voiced, and sides were taken.
Beneath this layer of the publishing revolution were great talks and wonderful writers from all over the country. Some highlights were Laurie McLean speaking on pitching your idea to agents or publishers, agent/author speed-dating, meeting fiction agents and publishers, Constance Hale’s Crafting Prose like the Pros, anything that Kevin Smokler was involved with especially his talk on Reading to Inform your Writing, Mark Coker’s Secrets of Indie Bestsellers, and Sheldon Siegel and Rhys Bowen on Keeping Up the Pace. BTW, Rhys Bowen is simply lovely!
There were three main columns at the conference and they were the Craft of Writing, Independent Publishers, and Traditional Publishers. Depending on where you spent your time, you walked away with a different view of the writing/publishing world with the craft seminars being the most neutral. There were some inspiring things spoken by the traditional publishers, but overall the mountain that editors need to climb to get a book published is daunting – and not only to authors. In this traditional model, you first need an agent because editors at the big six publishing houses will not allow you to talk directly to them. This model already sets in motion a lack of communication between authors and publishers. Next, after you get an agent, you need to catch the editor on a day that they are interested in your topic and it is marketable to mass readers. Editors take the books they love to giant committees of lawyers, salespeople, marketers, and the publishing executives. If they can’t all agree that it will sell a million copies then tough luck.
On the independent publishing side, what can I say: everyone has access and it’s free. The issue is how can you get your book into your market’s hands and beyond your own friends and family? Check out Mark Coker’s free ebook The Secrets to eBook Publishing Success. However, the lower prices on eBooks and the rising costs of paper make it harder for traditional print publishing to compete and pay their employees and authors as they try to compete with independent publishers online booksellers.
But back to the heat. The conference exploded with Barry Eisler‘s keynote speech – wow. He took the opportunity to address fellow authors and champion the choices that were available to them to get their work out to the public. He called out traditional publishers who were in the audience calling them “legacy publishers” and telling them that they perpetuated an “antiquated system”. He revealed/complained that they take too much money from authors in revenues and only pay them twice a year. He likened this to “medieval times.” But the biggest revelation was when traditional publishing argued that they were the gatekeepers to good literature. Someone in the audience asked how do we keep the quality of books if there are no gatekeepers and everyone is allowed to publish their work. They said it shouldn’t be allowed. It was clear that Barry Eisler has thought about this a lot, is passionate on the topic, and is very intelligent. He used the Internet as an example. He said, “I think 99.999% of what is on the Internet is crap, but do you use the Internet? Do you get pleasure from it?” And there are no gatekeepers there. Choice is always better. Mark Coker had a similar answer on this point when he said that he believes the readers should be the deciders on what is good literature.
I am all for choice and strive to be a hybrid author: both traditionally published and self published. If I can reach readers – it’s all good:) I am looking forward to the future of publishing and hopefully for traditional and independent publishers to be innovative together and find solutions that make both print and ebooks available and accessible to everyone who wants them.