In a previous post, We Can All Be Published, I compared uploading my ebook to Kindle Direct and Barnes and Noble publishing websites. I concluded that Barnes and Noble’s Nook Press was much more intuitive than the Kindle Direct Publishing site.
Recently I was shocked to learn that Barnes and Noble and Amazon do not have a coupon program where authors can create a sales promotion for their book and offer certain people a free copy using a coupon code. I have a marketing idea involving a coupon and was disappointed that I would not be able to launch it yet.
Enter Smashwords. Smashwords is another great internet company hailing from the Silicon Valley. They are an ebook publishing and distributing company that does offer a great coupon program. They also offer other promotional programs and will distribute your book in every format to most ebook retailers including Apple and Kobo. Their author percentage is also higher than Kindle Direct and Barnes and Noble. And when you first publish to their site, your book is featured on their new ebook page.
There were a couple of things about uploading to their system that I didn’t like. After you use their 140 page ebook to format your ebook for their system, you fill out the usual information and upload your materials. If you make a mistake and check off a box on their form that comes back as something you need to correct, then you have to upload your cover and manuscript again. You have to upload your materials for as many times as it takes you to get the form right. This is not the biggest deal, but still annoying.
The bigger issue for me was that you are published and featured on their website as soon as you hit the publish button. BUT, there is no way to know if you formatted your ebook correctly. There is NO preview section like in Kindle Direct and Nook Press. You don’t get to correct your book before it goes live. Since I like my books to look as profession as possible, this was a problem for me.
Next your book goes through a computer system that flags any immediate problems for you to change. You receive an email and then must consult the 140 page manual again to figure out how to fix the issues. Luckily they suggest where your problem may be found. When you are finished, you upload your revised manuscript. It goes through their system again and flags other problems that you may have. If no new problems are found, it goes into a cue to be reviewed by humans. All this while it is still live and featured. By the time the review is done, you are no longer a featured book and the only way you know how your book looks before this is to download it yourself in all of the formats to see what it looks like, which they suggest for you to do.
I did this and found that it did not look right in epub and looked great in mobi and others. I was able to make corrections and it turned out to look good in all formats, but I lost that window of being featured at my best. I am sure that across the industry the uploading systems will greatly improve over the next year, and still, Smashwords is an innovative company in this space.